Email Marketing: The #1 Ridiculously Easy Way To Grow Your Business

Email marketing is a type of direct marketing that uses personalized emails to educate your email list about your product or services. It can also be used to convince your email list to take a specific action like making a purchase, booking a demo, signing up for a trial or registering for an event. It is a highly effective digital marketing strategy, thanks in part to the innovative efforts of developers. With the contributions of skilled developers, email marketing platforms have evolved to offer advanced automation, segmentation, and personalization features. Effective email marketing convert prospects into customers, and turns one-time buyers into repeat customers and raving fans.

Steps to Create a Good Email Marketing Strategy

It does not matter if you’re marketing your brand new product or working on an already established pipeline, a good strategy will always help in getting your emails to the right customers and making sure that you get great responses from them.

Benefits of Email Marketing

Daily email volume is on the rise

According to Statista, roughly 319B emails were sent and received each day in 2021. This figure is expected to increase to over 376B daily emails by 2025 as businesses scramble to win over inbox competition.

Email marketing is effective

Despite the disruptions in society and marketing over the past couple of years, email remains a mainstay for marketers. Data from Validity and Demand Metric shows that for 39% of marketers, email effectiveness held steady in 2020, and 30% of marketers reported a slight improvement.

Boost other Marketing Channels

Email lets you integrate your marketing channels and drive traffic to other customer touch points, such as social media, landing pages, blogs, and in-person events. For example, you can ask new customers to share a review on your Facebook page, or start an Instagram challenge and invite subscribers to participate.

Keep Customers Engaged

With email, you have room to experiment with your messages. There are so many different types of email campaigns you can send, and there’s plenty of room for creativity. Switching up your email campaigns keeps customers interested and excited about your brand. Plus, it helps you stay on top of their minds.

Is Email Marketing Outdated?

Data shows that most people are on email and the number increases every year. In addition, with email marketing you own the connections you don’t have to worry about algorithm changes tanking your reach. According to HubSpot, four out of five marketers say they’d rather give up social media than email marketing.

Following are Some of the steps that are essential when you want to Create Good Email Marketing Strategies

Keep your email list tight and clean

Email marketing is all about sending the right messages to the right people. And list clean-up is one of the common email marketing pitfalls to avoid. You must continuously clean up your email list by removing unengaged and unsubscribed members. Create an effective sunset policy to reduce spam complaints and email deliverability issues.

Authenticate your email domain

Email authentication helps improve your email deliverability, i.e., it reduces the possibility of your email landing in the spam folder. It helps spam filters understand that emails come from a legitimate source. Ensure you follow all the email authentication protocols like DMARC, DKIM, and SPF.

Use Catchy Subject Lines and CTAs

A catchy subject line and call to action can make all the difference to make your email marketing campaign a success. They not only help you stand out from the crowd but also help you get more clicks, opens, and conversions. Our research on 100,000 abandoned cart emails shows the top-performing emails.